Twelve wonderful years
It seems like yesterday, and yet it was long ago. 14 years ago, I was just another subscriber to the existing photo magazines which regurgitated the same content year after year. Different images and slightly different text, but the content was always the same.
It took me just over a year to realise it. I desperately sought a magazine with new, refreshing content, but none was in the market. Instead, they all served the same old cliche style which suited them.
I had had enough. It was time to take action. So I worked on the idea of a ‘digital’ magazine, a downloadable PDF file with content so refreshing that it felt like an early morning breeze.
A year later and the idea was put into practice. On the 1st of March 2011, Landscape Photography Magazine was launched. It was challenging to pull it off – hard work with tough competition, hostility and dirty wars by other publications via social media (we were clearly a threat), but we managed it. We concentrated on the content and how we could deliver it in a lower and more compelling package. Success was inevitable.
Looking back, I can clearly say that it was the right decision. So many of the other magazines do not exist any more, but LPM is growing stronger every year.
A big thank you to all our members, and here’s to the next 12 years of success.
Dimitri Vasileiou, LPM Editor