The CEO of Canon has just made a startling prediction. He estimated that camera sales will fall by half in the next two years. The only people still buying cameras will be professional photographers and high-end amateurs. As a company, Canon will be targeting these users in the future.
Recently, Canon, Nikon and Panasonic announced their first mirrorless full-frame cameras. Having left the market to Sony for nearly five years, they finally decided to come on board. The problem is that these companies will each have to develop completely new lens line-ups from scratch. All of their designers will be working flat out to produce sets of lenses that will satisfy the needs of professional and top-end amateur photographers. These lenses will be expensive. If the market is going to fall by 50% in two years, the only way to maintain profitability is to double the price of each unit sold.
So, I predict we will see many exotic, expensive lenses appearing in the future. Already Canon has a premium-priced 50mm f/1.2 and a 28-70mm f/2 lens in their mirrorless line-up. What will this mean to existing DSLR owners? Well, don’t expect to see many new DSLR camera bodies or lenses being introduced. The mid-priced and lower-end cameras and lenses could ...