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Lensbaby Trio 28

Lensbaby Trio 28 • Lensbaby Launches compact 3-in-1 lens for Mirrorless Cameras

Portland, OR (October 5, 2016) - Lensbaby—makers of award-winning creative effects lenses, optics and accessories— announces the launch of their most versatile lens yet, Trio 28. Designed specifically for mirrorless camera users, Trio 28 features three selective focus optics in one compact lens and will be available for purchase on October 26, 2016.
By simply rotating a dial to switch between Lensbaby’s most popular optical effects – Twist, Velvet or Sweet – the Trio 28 empowers photographers to shape their vision in the moment through the limitless creative options offered by the lens:

• Twist gives you a large sharp central area of focus surrounding by twisty, swirling bokeh
• Velvet has a sharp yet dreamy central area of focus with delicate glow from edge-to-edge
• Sweet creates a sharp central sweet spot of focus surrounded by gradually increasing blur
“Trio 28 offers a revolutionary shooting experience for mirrorless shooters,” said Lensbaby Co-Founder and CEO Craig Strong. "This is the first lens we’ve designed specifically with the mirrorless camera’s small form factor in mind. With mirrorless camera sales continuing to grow, this was a natural next step for Lensbaby.”
"Our goal is to help photographers discover their unique visual voice through the creative freedom our lenses offer," Strong continued. "With a variety of selective focus effects in a compact lens designed for the small form factor of mirrorless cameras, Trio 28 goes above and beyond, helping us reach this goal. We can’t wait to see what photographers create with it."
The wide 28mm focal length, as well as the small and compact form to match the size of mirrorless cameras, makes the Trio 28 an ideal lens for on-the-go adventure and will help photographers uniquely capture the soul of street scenes, landscapes, environmental portraits and more.

Trio 28 Specs:

Focal Length: 28mm
Aperture: fixed f/3.5
3 Optics for 3 effects - Twist, Velvet, Sweet
Minimum focus distance: 8”
Maximum focusing distance: Infinity
Focus Type: Manual
Size/Weight: 4.9oz, 2.75” x2.75” x2”
Twist Optic: 4 multi-coated elements in 3 groups
Velvet Optic: 3 multi-coated elements in 2 groups
Sweet Optic: 3 multi-coated elements in 3 groups
46mm front threads

When shooting on full frame cameras, Twist will produce a subtle vignette
The Trio 28 is designed for the following mirrorless cameras: Sony E, Micro 4/3 and Fuji X. It retails for $279.95 and will be available for purchase at Lensbaby.com and other Lensbaby-authorized retailers on October 26, 2016.


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