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Social Media Marketing – To See and Be Seen

Does Social Media Marketing really work? What are the pros and cons? What is the best way to promote yourself as a photographer through Social Media? Deborah Hughes shares her valuable experiences

When I started to research the topic of social media marketing for photographers a few years ago, most articles and blogs I read were shot through with bullet points of ‘actionable’ items. These calls to action, where the reader was invited, or at times bullied by obnoxious pop-ups, to trade an email or other information to get to the ‘meat’ of the article, were often reheated, regurgitated roadkill. Sorry to say, after my recent review of the subject at the end of 2014, I found myself kicking the same old carcass.

I decided to take a different tack. I resorted to a technique I often use when confronted with a stubborn dilemma. I stand on my head (metaphorically) and ask the opposite questions. Instead of searching for information on how to make social media marketing (SMM) work for enthusiasts and semi-pro photographers, I began to…

Read this and many more articles in High Definition inside Issue 50 of Landscape Photography Magazine.

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Deborah Hughes

Deborah Hughes distills her close connection to the desert through intimate and artistic photographic expressions. Her keen eye focuses on what most pass by, capturing impressionistic and abstract landscapes.

1 Comment

  1. Great article Deborah – you totally nail all the difficulties of SMM. The thing that really resonates with me though is the need to really try and engage with your audience – to have a ‘real’ relationship with them. Because of this I try to always reply to any comments left on my pages with a bit more than just a thank you, and to leave comments on others pages as often as I can, rather than simply liking. It’s hard of course, time is always against us – but I do think it’s better for all of us!!!!

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