What’s important for photographers? Is it whether our images have impact or, as Rafael Rojas says, rather whether that impact, whatever its immediate force might be, is short-lived or long-lasting?
According to the Oxford English Dictionary, something has impact when it produces a strong effect on someone or something. Based on that definition, we may assume that impactful photography would be something which produces a memorable experience in the viewer, transmitting a strong message and leaving traces on their mind and soul. The reality is, however, quite different – in fact, most of the impactful images we see nowadays draw our attention for a millisecond before being relegated to oblivion immediately after.
The important nuance for photographers is not whether our images have impact or not, but rather whether that impact, whatever its immediate force might be, is short-lived or long-lasting. In a way, we might consider impact in photography as something …
Read this and many more articles in High Definition inside Issue 52 of Landscape Photography Magazine.