This is an introduction to a new series of essays featuring real-life experiences that Alain Briot had while selling his fine art photographs. Each story exemplifies a specific aspect of the buying and selling process
The goal of these stories is to show you how fine art photographs are sold and what happens when they do sell. The goal is also to demonstrate some of the most important aspects of marketing and salesmanship. To this end, each story focuses on a specific aspect of the selling process.
Telling Stories to Sell Your Work
Telling stories about your work carries a lot of weight in the eyes of your customers and collectors. The story of how you created a particular piece can be anything from the final push a customer needs to make a purchase to an enlightening moment that reveals something about the piece that can be life changing to a customer. Stories sell the art by ...
Read this article, and many more, in High Definition, inside Issue 34 of Landscape Photography Magazine.