London, UK, 21st September 2011:
Photography will never be the same again. Nikon today introduces a revolutionary new digital camera system, Nikon 1, with the launch of two new cameras, the Nikon 1 J1 and the Nikon 1 V1. This next generation pioneers amazing photography features such as pre and post capture technology that starts before you – enabling groundbreaking new shooting modes that mean you’ll never miss a moment again. Moving subjects like children are captured with ease, and photos become ‘living’ images.
"This is Nikon's most significant announcement since we introduced our first digital camera 14 years ago" said Takami Tsuchida, President, Nikon Europe, "With the launch of Nikon 1, we're unveiling two groundbreaking interchangeable lens cameras that are packed with revolutionary technology."
Jordi Brinkman, Product Manager, Nikon Europe, said: "Our engineers have managed to house an incredibly powerful processor and sensor in a sleek, minimalist Nikon 1 body design: people will be able to take shots they didn't believe were possible. These are not only the world's fastest cameras - they have features that have never been seen before: shooting modes like Motion Snapshot and Smart Photo Selector are going to let people capture images in ways they could never have imagined, and the 1 NIKKOR lenses are unique in the way they've been designed with portability and movie making in mind."
Nikon’s market-changing Advanced Camera with Interchangeable Lens (A-CIL) has been specially designed to help photographers perfectly capture a moment in time, by combining images and movies. With the development of Nikon’s cutting edge technology, you’ll never miss a thing.
* Nikon 1 J1 is the world's smallest camera among competing interchangeable lens digital cameras equipped with image sensors larger than 1 inch. Nikon 1 V1 is the world's smallest and lightest camera among competing interchangeable lens digital cameras with an integral EVF. The world's shortest shooting time lag (as determined by Nikon performance tests). Measured when using the single-point AF mode and the shortest focal length of a standard zoom lens (1 NIKKOR 10-30mm). All details as of August 5, 2011.
For more information visit Nikon