The two largest brands in the industry are using mirrors in all their cameras. Sony, Panasonic, Olympus and Samsung are shifting away from the standard; this allows them to cut down cost and size and deliver smaller and lighter cameras in the market, something that Japanese consumers seem to enjoy. If the west follows the same path as East, then there will be problems for Canon and Nikon.
Canon and Nikon, which began making SLRs in the late 1950s, are starting to lose their edge in Japan, home to the world’s five largest makers of SLRs. Mirrorless cameras accounted for 40.5 percent of SLR sales in the country in July, surging from 5 percent in early 2009, according to BCN.
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