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Canon SX 40 HS 35X Super Zoom Camera

Canon Powershot SX 40 HS 35X super zoom cameraOne year after the announcement of the SX 30 super zoom, Canon has now announced its replacement by the new SX 40.

What surprised us was how quickly Canon has replaced what was supposed to be a superb super zoom bridge camera.

What did not surprised us was the reduction in mega pixels from 14.1 to 12.1 size and the new HS system sensor and DIGIC5 processor. Canon seems to be following the G11 strategy of reducing mp for the sake of image quality. Finally, big brands seem to get the message. However, still no raw file included, just jpg.


  • 35x ultra wide-angle zoom with USM
  • Image Stabilizer (4.5-stop). Intelligent IS
  • HS System (12.1 MP) with DIGIC 5
  • Full HD, HDMI
  • 6.8 cm (2.7") vari-angle LCD, EVF
  • Smart Auto, Multi-area WB
  • High-speed Burst HQ
  • Manual modes
  • Zoom Framing Assist

35x ultra wide-angle zoom with USM

A huge optical zoom including 24mm ultra wide-angle provides an incredible range (24-840mm) to suit everything from sweeping landscapes and indoor scenes to long-range close-ups of wildlife. The Ultrasonic Motor ensures highly accurate, near silent zooming even in movie mode.

Shake-free images with Intelligent IS

A powerful optical Image Stabilizer delivers sharp images in low light or when using the full extent of the zoom. Intelligent IS automatically selects the optimal image stabilisation mode from 7 options, to ensure clear, detailed photos and videos.

HS System with DIGIC 5

A powerful combination of the latest DIGIC 5 image processor and high-sensitivity CMOS sensor, the HS System lets you shoot with low noise and high image quality even in low light - reducing the need for flash or tripod, freezing motion without blur and increasing available flash range

Full HD Movies with HDMI-CEC

Record superb, Full HD (1080p) movies at 24fps with stereo sound. HDMI-CEC connection allows for loss-less viewing on a compatible HDTV and control of playback using the TV remote.

Vari-angle LCD and Viewfinder

A 6.8 cm (2.7”) vari-angle PureColor II VA LCD provides excellent visibility and enables easy framing from difficult angles. The Electronic Viewfinder can give steadier aiming.

Smart Auto with Multi-area WB

Smart Auto is truly automatic, allowing the camera to detect from 32 different scenes (21 in movies), ensuring optimum results. Multi-area White Balance captures scenes in their natural colours even when illuminated by multiple types of light.

High-speed Burst HQ

Capture split second action in full 12.1 MP resolution, at up to 10.3 shots/sec. for up to 8 shots, using High-speed Burst HQ mode.

Manual modes

Manual modes let you take full control of the exposure to get the results you want. Easily choose your own settings such as aperture, shutter speed, white balance and ISO.

Zoom Framing Assist

Zoom Framing Assist helps you keep track of a distant subject when shooting with maximum zoom. At the press of a button it quickly zooms out of the scene - so you can relocate the subject - zooming back in the moment it’s released.


Super zoom cameras from Amazon.co.uk


Super zoom cameras from Amazon.com


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  1. This Canon SX40HS will complement very nicemy my current kit: Sony Alpha 550+Sony 16-105 zoom and Sony Alpha 55+ Tamron Zoom 10-24mm

    I will be able to go out "very light" whan not going to a photo expedition, while being able to shoot good quality pictures.

    I think there's a market for this kind of camera: expert users who don't want to or can't go out with their full photographic bag and yet don't want to miss a great picture occasion…
    Too bad Canon didn't include the "Raw mode" on this new bridge. It isn't because one can't go out with a heavy photographid gear set that one doesn't want to produce top quality pictures…


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